In my last blog, I discussed my passion for event planning which prompted me to research the management’s role in event planning. I eventually came across an article that explains that data security should be the highest priority for hospital events. Before reading this article, I never would have assumed that data security would be of the highest priority for an event. In the article, it is stated that “According to Cisco’s 2017 cybersecurity report, data breaches can damage your brand and hurt your bottom line. Cisco found that 40% of breached organizations lost more than a fifth of their customer base”. Losing a fifth of a customer base due to a breach in security is extremely concerning.
It is critical that the individuals in charge of an event at a hospital are competent managers that can create an event that helps the organization and does not tarnish the image of the organization. When people sign up for events, they are giving out countless information about themselves often including their credit card numbers. It is crucial that possible attendees feel comfortable with sharing their information with the organization and if security is breached an event, attendees may lose the sense of safety they once felt within the organization. As, I continue my pathway towards my career, I will remember how important the safety of others information is when planning events because without attendees and donors, is there really an event?
check out the link I found!
https://www.eventbrite.com/blog/hospital-events-data-security-ds0c/